With the right context, email really comes to life.

 
Email is as important as ever — maybe even more. But you can’t just use the same old email marketing strategy to succeed. Forget what email used to be. The technology behind tomorrow’s email marketing is letting you take charge today.
Forrester
 
Adobe was named a Leader in Cross-Channel Campaign Management. See why we think we stand out. Read the Forrester Wave??: Cross-Channel Campaign Management, Q1 2018.

Email marketing for today with the technology of tomorrow.

In today's experience-driven culture, your customers expect more from email than lackluster messages, bad timing, or impersonal communication. If you can't prove that you know and respect them by sending the right messages at the right time, your emails will end up in the junk folder. You need an email strategy for today’s expectations, and you need the technology to blow those expectations away.
 
Customer-first strategy.
 
Customer-first strategy.
Excite your customers by developing your email strategy with them in mind. Then let that strategy guide your priorities and help you always deliver the right message.
Context from data.
 
Context from data
Get the context you need by bringing customer engagement, preference, and cross-channel data together. Then use that data to be sure your emails are relevant.
Content that’s personal.
 
Content that’s personal
Combine data with beautiful design to create truly compelling messages. Then use contextual info dynamically to make it even more useful.
Right-time delivery.
 
Right-time delivery.
Send emails that respond to customer needs and behaviors at just the right time. Then meet your customers wherever they are in their journey.

How top brands are succeeding with email.

Travelocity

Travelocity sends billions of personalized emails.

In a perfect marriage of automation and personalization, the travel deals site draws on customer preferences to send just the right vacation deals to their customers.

Nissan improves open and click rates by 200%.

Focusing on one-to-one email marketing using customer data, segmentation, and personalization allowed the auto manufacturer to improve open and click rates by 200%.
Nissan

Email isn’t going anywhere. But we are.

 
Adobe Marketing Cloud enables marketers to orchestrate, personalize, and optimize cross-channel experiences whether your audience is consumers, other businesses, or a combination of both.

Easily personalize your customer email programs with Adobe Campaign.

Use the power of email to engage and nurture your best sales opportunities with Marketo Engage.

See email in action and how you can get started.

 
Go forward with email.
We know that email is critical to your marketing efforts, but it’s not always easy to execute. Adobe can support you by allowing you to create and deliver consistent, contextually relevant, and measurable email campaigns at scale.
 
Orchestrate a campaign.
Consumers traverse the online and offline worlds effortlessly and expect their experience to be consistent and relevant. In this cross-channel world, Adobe helps you integrate, execute, and measure omnichannel campaigns.
 
Work in real time.
You want to deliver one-to-one dynamic content across all channels to each individual. Adobe can help you optimize offer management, delivery, and performance for every customer, driving revenue and enhanced customer experiences.

Email marketing is evolving fast — and so are your options.

Choosing the right technology to add to your marketing stack is one of the most important decisions you can make. But it can also be daunting. With different vendors offering different things, it’s difficult to get a holistic picture. That’s why we’ve created a buyer’s guide with everything you need to make an informed decision in your search for campaign management technology.

 

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